About Us - The Team

Executive Team

Lisa Bettner

Lisa oversees the business to ensure VRguest provides the best experience for renters and property owners and managers. She is dedicated to creating a smooth business experience for clients.  Lisa’s goal is to make each vacation and each vacation rental property a success story. After getting her MBA she went to work for an $8 Billion dollar hi-tech company.  She left the Fortune 500 to be Co-Founder of a hi tech start-up with $60 million in funding.  There she ran Sales and Marketing, IT and Operations. In 2003, she turned her attention to the evolving Vacation Rental Industry creating a successful VRM Florida Beach Rentals who now employees over 21 full-time staff and 20 contractors. Lisa enjoys expanding her horizons and has been all over the US, Canada, Mexico, Europe and China. VRguest is the positioned to revolutionize the way vacation rentals are booked.


Paul VonFeldt

Starting his first business at the age of 17, Paul has been creating businesses his entire life. Working for a landscape company at 16, he quit and simultaneously hired away the 40-year old salesperson. Paul then started a commercial landscaping business employing 30 people and servicing accounts such as Lockheed, Denver Water Board and Mountain Bell. He turned the company over to his brother-in law and it still operates today. Paul moved to Clearwater Beach, FL, became a real estate broker and found himself renting out vacation homes. He immediately adopted the internet and created a website and back-end software for a better way of renting and managing properties.  Leading the market, he had “book on-line” capabilities 8 years before HomeAway caught up. He has been instrumental in the growth of Florida Beach Rentals and leverage those skills into growing VR Guest.


Tom Holevas
Vice President of Sales


Tom is responsible for directing, training, and motivating the sales team that attained 250,000 vacation rental properties in 68 countries in just over a year’s time for VR Guest. Tom is a doer. At a young age he started the fastest growing painting company in southern Wisconsin. A college graduate with a 4.0 GPA, he moved to Florida and joined Rooms To Go as a manager and raised the revenue of his location to its highest level in eight years. At VR Guest his achievements are quickly growing. He is well-known in the vacation rental industry among many of its opinion leaders and top companies. He is a member of the Onsite Property Management Association, a Board Member and Co-Chairman of the Tampa Chapter of the Florida Vacation Rental Managers Association, a board member of the Vacation Rental Alliance of Tampa Bay, and a member of SKAL, a global travel industry networking association. He is a board member of the Florida Vacation Rental Managers Association (VRMA) as well as a membership committee head and Chairman of the Tampa Bay Chapter. He is scheduled to be on the governmental affairs committee of the National VRMA of which he is currently also a member. He currently resides in Clearwater, Florida with his wife and four children. His goal is to make VR Guest the largest vacation rental booking site on the planet while helping those at all levels of the industry to succeed.


Javier O. Ruiz
President/CSO VR Guest


Javier has enjoyed a highly diverse career, spanning over two decades, with leadership positions in the corporate world. Growing up and attending school in La Jolla, California, at an early age he relocated to Los Angeles to work in public relations, marketing, and sales with a specialty in international licensing of intellectual property. Traveling extensively at the onset of his career, Javier learned how to establish strong relationships and bonds with a globally diverse set of clients, relationships that have continued into the present. Working his way up the organizational structure, Javier became president of a Hollywood literary agency and led licensing and distribution to over 50 countries. Javier has held positions from SVP Strategic Development to CMO and COO—these positions allowed him to form strategic alliances with some of the world’s most recognized companies, including Apple, eBay, IBM, Bertlesmann (AG), Random House, Aldo, etc. During his years in publishing, Javier is credited with creating marketing and sales campaigns that launched half a dozen titles onto the exclusive New York Times Bestsellers List. Residing in Copenhagen, Denmark for three years, Javier led the establishment of a state-of-the-art digital printing and global distribution facility. He now resides with his wife and three children in Willamette Valley, the beautiful wine-country of Oregon. 


Brad Beard
Social Media Manager


Brad is a social media expert who began his professional use of social media via a writing career. He has written over a thousand articles or blogs for online news sources, law firms, commercial sites, charities, and Florida hospital associations. He has brought millions of views to the websites and social media channels owned or managed by VR Guest LLC and continues to strive to create the greatest impact possible through the use of social media channels.

Contact Information

516 Mandalay Ave.
Clearwater Beach, FL 33767
Office: 1-727-777-5000
Fax: 1-727-216-8833


Featured Properties

Customer Testimonials

Thank you so much
Everyone I spoke to on the phone were amazing! Very wonderful customer service. I checked many places and one of the reasons I chose Florida Beach Rentals was the service I received by phone. Trisha from Sellersburg, IN